“Focus on what you love to do.”

Realtors get into this business because they love helping people buy and sell homes. But often, that’s not enough to achieve the success they desire. “The skills that make you really great at helping your clients through this transaction don’t really b… Continue reading

3 investing truths from a tenured agent and investor

Chris Haddon sits down with D.C. agent and investor Cher Castillo, who shares why jumping into real estate — both investing and working with clients — has ultimately created her success and what she’s learned along the way. Continue reading

Sell the lifestyle by being part of your community

“The market in Telluride can be very tough,” says Teddy Errico, a leading agent with Telluride Sotheby’s International Realty. “The incubation period can be two to four years. It takes buyers some time to visit alternate locales before they figure out … Continue reading

The Real Word: Should RE/MAX buy Redfin?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, RE/MAX and Redfin are partnering up, and some think it’s just a matter of time before the bigger brokerage buys Redfin. Continue reading

The Real Word: Will Zestimates become live offers?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Zestimates. The AVM (automated valuation model) put Zillow on the map. If Zestimates become live offers, how will agents fare?  Continue reading

Get tongue-tied when making videos? Try Teleprompt.me

Never again record your marketing videos with a loss of words or an endless ramble. Teleprompt.me is a free tool to help you shine on your videos like a pro. Continue reading

Using data to find your buyer

Thanks to the rapid proliferation of online tools for homebuyers, the sales landscape for REALTORS© has evolved. “Back in the old days … REALTORS© kept all the information,” says Troy Owens, a leading agent with Group One Sotheby’s International Real… Continue reading

The Real Word: Tom Ferry on building a business (and a life)

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, they sit down with real estate coach Tom Ferry to discuss building a business, work-life balance and how he’d build a brokerage (not that … Continue reading

7 trust-building social media hacks

To build trust with your audience (and stand out from the sea of other agents posting on social media), you need to give them some content that they don’t see every day. Here are seven things you can do to provide value for your audience. Continue reading