Tag Archives: women buyers

Rethink your assumptions when marketing to women homebuyers

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Think women who buy are focused on style over substance? Think again. They’re mostly focused on financial matters, and they’re willing to consider a fixer-upper. Continue reading →

Be a trusted real estate ally for women clients in today’s market

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Women’s real estate advocate Bobbie Wasserman shares strategies for overcoming hurdles and obstacles that sometimes block women from optimizing the financial potential of real estate ownership. Continue reading →

How 50 years of equal credit spurred women’s homeownership

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New Inman contributor Bobbie Wasserman writes that in the 50 years since passage of the Equal Credit Opportunity Act, a combination of the Sheconomy and the Great Wealth Transfer is transforming women into an intergenerational economic powerhouse. Continue reading →