How single women are reshaping today’s real estate conversation

From navigating life transitions to investing for long-term wealth, single women are taking the lead in real estate markets, luxury agent Lauren Endsley writes. Here’s how to serve them more effectively. Continue reading

Rethink your assumptions when marketing to women homebuyers

Think women who buy are focused on style over substance? Think again. They’re mostly focused on financial matters, and they’re willing to consider a fixer-upper. Continue reading

How 50 years of equal credit spurred women’s homeownership

New Inman contributor Bobbie Wasserman writes that in the 50 years since passage of the Equal Credit Opportunity Act, a combination of the Sheconomy and the Great Wealth Transfer is transforming women into an intergenerational economic powerhouse. Continue reading