A luxury real estate agent’s summer checklist

Summer is peak season for just about everything in the Northern Hemisphere, and luxury real estate is no exception. Real estate deals don’t close overnight, and the relaxed pace of summer can create breathing room for today’s busy homebuyer. Clients ar… Continue reading

Call, text or email: what’s the best way to communicate with your client?

In real estate, effective communication is crucial, and smart agents take their client’s needs into consideration when choosing the best contact methods. In a competitive market where homes move quickly, adopting newer, faster methods of communication … Continue reading

Turn your listings into a social media lead magnet

In the olden days, the average real estate customer journey was a nice, easy-to-understand shape. A funnel. A line. Not anymore. Today, it’s a spiral inside a maze. And your marketing to today’s home buyer and seller has more avenues than it ever has b… Continue reading

What advice would you give newbies? 8 tips from seasoned pros

What can a new agent do to adjust to the job as quickly as possible? Inman asked seasoned real estate professionals to give their top advice for newbie agents. Here’s what they said. Continue reading

After 40 years, Coldwell Banker begins rolling out a new logo and branding

Following the tests this summer, Coldwell Banker plans to debut final branding standards during a leadership summit in September. Then, a company-wide rollout will begin in January 2020, though individual offices and franchisees will have as much as tw… Continue reading

We’re in a ‘homebody era’ and that means a housing shortage for years to come

In May 2019, the average tenure of homeowners in the U.S. — that is, the amount of time a typical homeowner lives in their home — rose 10 percent year-over-year to 11.3 years… Continue reading

Zacks analyst: Zillow Offers will ‘make or break the tech giant’

Technology is transforming real estate and iBuying is taking center stage, according to Daniel Laboe, an analyst at Zacks, an investment research firm. Continue reading

No agent left behind: why one brokerage brought 17 people to Inman Connect Las Vegas

Networking with top producers, learning new skills, getting industry updates (and squeezing in a little fun) — Inman Connect Las Vegas has a lot to offer. Find out why this brokerage will bring 17 people to Inman Connect Las Vegas. Continue reading

Hyperlocal app PropertyRadar now offers mortgage data

The one-time darling software for finding prospective foreclosures is now offering same tech for small businesses, such as real estate agents and mortgage brokers. Continue reading