7 simple website tweaks that’ll increase your lead gen

It’s hard enough to get people to your website in the first place, and you certainly don’t want them leaving without connecting. Make these tweaks to your site, and your lead generation will skyrocket. Continue reading

3 truths every agent should reveal to buyers

There are many truths in real estate — not all are universal and many do not pertain to everyone, but it’s still important to share them with your buyers so they don’t walk into a transaction burdened by their own misconceptions. Here are three of thos… Continue reading

9 basics every agent needs to master from the start

A major reason that most agents fail is they don’t master the fundamentals — and then build on them throughout their career. Similarly, veterans have dips in their businesses because they lose focus on the basics. If you’re new to the industry or find … Continue reading

Playing the long game in luxury sales

“When listing a luxury mountain home for sale, statistics show that it’s going to take at least a year to three years to sell,” notes Summit Sotheby’s International Realty agent Mary Ciminelli, an expert on the ins and outs of mountain property sales i… Continue reading

Luxury Agent Spotlight: Adrian Burke

Real estate is often a second career, but few agents have a background like Adrian Burke. As a Doctor of Pharmaceutical Sciences, Burke brings an extreme level of professionalism and service to his real estate business in Miami with ONE Sotheby’s Inter… Continue reading

How to be a high-tech landlord

Not long ago, being a landlord could be an organizational nightmare. Renting out even one property came with a host of paperwork and recordkeeping tasks that had to be filled out by hand, filed, and stored in hard-copy in your office. Further, listing … Continue reading

How transactions can reinvent the client experience

Who cares about the real estate client experience? Brokers do. They’ve got CRM tools coming out the wazoo. Agents do. They answer phone calls on family vacations. Administrators do. They work overtime to keep everyone up-to-date. Buyers do. They need … Continue reading

How data gave me the edge with my luxury listings

As a luxury real estate agent that’s been in the industry for more than 25 years, I’ve grown my business to achieve more than $4 billion in career sales and built a large circle of clientele. So much of this success is the result of years spent develop… Continue reading

New to real estate? Make these 8 things your first-year’s mission

What does a new agent need to do regularly to succeed, grow and be profitable in their business and beyond? Here’s a list of the major things that new agents must do to prosper and succeed in their first year. Continue reading