You can now rent Biggie Smalls’ childhood home for $4K a month

The iconic rapper, otherwise known as The Notorious B.I.G., grew up in the so-called ‘one room shack’ in Brooklyn’s Clinton Hill. Continue reading

Commission is negotiable: Why your sellers deserve to know

There seems to be a misconception about the rules surrounding negotiating commission and the Code of Ethics. I reached out to the National Association of Realtors to clear it up. Here’s the truth. Continue reading

5 follow-up rules every agent should live by

Think about it: When you are in need of service or advice from a salesperson, what makes you feel good about working with them? The golden rule, simple logic and common sense are good places to start. Here are a few simple rules to follow. Continue reading

Hope, dream and fix it: What agents can learn from 2020 candidates

President Donald Trump rode to success with a campaign slogan that appealed to our reptilian instincts, according to marketing experts, just as President Barack Obama’s “hope” campaign did. Debates will show us whether the current crop of candidates ha… Continue reading

A luxury real estate agent’s summer checklist

Summer is peak season for just about everything in the Northern Hemisphere, and luxury real estate is no exception. Real estate deals don’t close overnight, and the relaxed pace of summer can create breathing room for today’s busy homebuyer. Clients ar… Continue reading

Call, text or email: what’s the best way to communicate with your client?

In real estate, effective communication is crucial, and smart agents take their client’s needs into consideration when choosing the best contact methods. In a competitive market where homes move quickly, adopting newer, faster methods of communication … Continue reading

Turn your listings into a social media lead magnet

In the olden days, the average real estate customer journey was a nice, easy-to-understand shape. A funnel. A line. Not anymore. Today, it’s a spiral inside a maze. And your marketing to today’s home buyer and seller has more avenues than it ever has b… Continue reading

What advice would you give newbies? 8 tips from seasoned pros

What can a new agent do to adjust to the job as quickly as possible? Inman asked seasoned real estate professionals to give their top advice for newbie agents. Here’s what they said. Continue reading

We’re in a ‘homebody era’ and that means a housing shortage for years to come

In May 2019, the average tenure of homeowners in the U.S. — that is, the amount of time a typical homeowner lives in their home — rose 10 percent year-over-year to 11.3 years… Continue reading