Why you should never skip pre-qualifying buyers

Buyer clients will often ask: Do I need to be pre-approved for a loan before I start house hunting? Yes. This practice is the first step necessary to put clients in a strong buying position to reach their goals in the journey to homeownership. Continue reading

Do you have ‘snow plow’ parents on your hands? Been there

If you haven’t heard of snow plow parents, they are defined as parents who clear away obstacles — similar to how a plow clears snow off the street — to ensure that their children don’t have to deal with frustrations or failures. Here’s what I’ve learne… Continue reading

Want to be worth more than the competition? Think like a starving artist

What do modern real estate agents and actors have in common? As it turns out, there are quite a few ways in which they are alike. But you can take yourself from starving agent to success story. Continue reading

HomeSmart expands to Florida

HomeSmart is taking its brokerage operations to the Sunshine State. The company announced on Wednesday it’s set to expand to Florida, the 29th state with a HomeSmart presence — thanks to the company’s franchise arm — and the fourth with a company-owned… Continue reading

Premier Agent customers cheer Zillow’s platform improvements

Zillow is finally taking its re-imagined Premier Agent program nationwide and unveiling a platform where the “best” agents are rewarded while those with poor customer reviews will be dropped. Continue reading

Millennials are influencing their parents’ homebuying decisions

Millennials are a driving force in the housing market, whether buying homes themselves or influencing their parents’ decisions, according to a NAR survey. Continue reading

New company uses data to match luxury properties and buyers

A new company is building a system that will use data and artificial intelligence to match high-end properties with lifestyle preferences and hobbies. Continue reading