Tag Archives: Branding

QUIZ: Determine which of these is your brand archetype

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There are 12 brand archetypes based on common themes, personality traits and marketing niches. Not sure what your “type” could be? Take our quiz to find out. Continue reading →

Anthony Hitt unveils brand refresh at Engel & Völkers’ EVX conference

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Engel & Völkers’ luxury agents poured into Miami this week for the company’s 10th annual conference, where Americas CEO Anthony Hitt revealed the brokerage’s “Refined” brand refresh. Continue reading →

What the top brokerages’ color choices say about them (and how to choose your personal branding)

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Color can make a difference in everything from how you feel to how you’re perceived. Find out how to use it more effectively in your branding and marketing. Continue reading →

Too much competition? 10 branding insights to get you noticed

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A great real estate brand coupled with outstanding customer service is a winning formula for attracting more clients and closing more deals. If it’s time to upgrade your branding, Bernice Ross has the insights you need. Continue reading →

CHALLENGE: Refresh your bio and headshot in 7 days

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There’s never been a better time to switch up your marketing and branding. Take this seven-day challenge to put your best face (and bio) forward. Continue reading →

How bad is it? A value-cost analysis of top marketing tools and tactics

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When it comes to effectively marketing one’s personal brand, there are a number tools and tactics that might cost time, money, energy or repeat business, and therefore, it’s imperative to parse through what’s worth the investment and what’s not. Continue reading →

BHHS CEO Christy Budnick is ready to dive into the spring market

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As “motivator and chief encourager” of Berkshire Hathaway HomeServices, Budnick said she’s bullish about the upcoming year. Agents who get down to business will thrive, she added. Continue reading →

Douglas Elliman releases Elliman Productions video and photo app

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Powered by Infinite Creator, Elliman Productions allows agents to capture photos and videos of listings on their smartphones and receive branded and edited content within 24 hours. Continue reading →