What is the meaning of full service?

Does “full-service real estate” really mean anything, or is it just something brokerages say to charge higher fees? Teresa Boardman looks at the service-shortfalls of so-called full-service brokerages and teams. Continue reading

How to mix, match and mirror your client’s energy when things are not clicking

Relationship-building and effective communication are key to connecting with your clients and serving them effectively. When your customer’s personality style differs from your own, use the following techniques to keep the lines of communication open. Continue reading

Anxious clients? Here’s how you can respond

In the world of luxury real estate, it’s not unusual for clients to feel a sense of urgency, pressure, and even anxiety. While a global pandemic and related economic crisis certainly ups the ante for agents and raises a unique set of risks, stressors, … Continue reading

Trying to boost meeting attendance? The answer is in the offering

Despite the benefits of being virtual, there are major perks to in-person office meetings. Drive attendance by sharing best practices, resources and information that can truly move the needle on your agents’ businesses. Continue reading

Be more than a service provider. Be the solution.

This is a true story. Armed with hours of HGTV and a screwdriver, a homeowner named Gina set out to fix and flip real estate. But she soon discovered what any savvy investor knows: it takes more than 60 minutes minus commercials to successfully renovat… Continue reading