Digging into listing tech: Here’s what you should know

It comes as no surprise that buyers want to see photos, detailed property information, virtual tours and more when looking for a house. But agents don’t always deliver. Here are some strategies worth stealing. Continue reading

10 must-do sale preparation tasks — regardless of market

Buyers are stretching their budgets more than ever, and they want the best their money can buy. If sellers want to capitalize on their homesale, they’ll have to put in the work. Here are 10 seller must-do’s and why they matter to buyers. Continue reading

The Real Word: What did Zillow’s Q2 earnings report reveal?

In this edition of The Real Word, Byron Lazine and Nicole White discuss a Black real estate agent and his clients who were handcuffed while touring a home, Zillow seeing profits slip and real estate agents paying NCAA athletes.
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Are real estate commissions going down? Not so much

If home prices are at an all-time high, how can we say that commissions are going down? Here’s what agents might not be noticing when it comes to their commission. Continue reading

Ready to add a listing agent to your team? 6 traits to look for

Listings are often the lifeblood of a real estate team. Whoever controls the listings controls the market (particularly in this market), right? So, it’s imperative to hire a listing agent who is better than you and who understands how to manage clients… Continue reading

IBuyers are paying above market — and reselling for more: Mike DelPrete

Home prices are rising across the U.S., and iBuyers, led by Opendoor, Zillow and Offerpad, are paying record-high, above market values for the homes they’re buying, but they’re also reselling them for more money than ever before. Continue reading

How to use Instagram to motivate sellers to list with you

This ever-growing app is a powerful tool for building connections that result in leads contacting you. Here are a few ways Instagram can help you reach and connect with potential sellers. Continue reading

The Real Word: Are sellers spying on agents?

In this edition of The Real Word, Byron Lazine and Nicole White discuss a growing number of sellers who use spy cams during showings, the slowing down of bidding wars, and Liz Vaynerchuk-Novello’s simple strategy that makes a big difference.
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What’s next? 3 ways to develop your leadership skills

After learning all the technical skills needed for the job, leadership and hard work are essential to success in this industry. These tips will help new (and seasoned) agents become natural leaders. Continue reading

End the year strong: 5 smart ways to spend your marketing dollars

August is a terrific month to set yourself up for the rest of the year. Take advantage of it by using these tactics and effectively spending your marketing dollars. Here’s how. Continue reading