If you’re new to social media marketing, or if you haven’t had much success with it, social media expert Karen Albert has a few simple tips for you. It all starts with finding the clients you like to serve the most. Continue reading
If you don’t know how to handle a crisis, you’re going to make poor decisions, so you better be ready. Here are my top tips for handling problems that feel bigger than you. Continue reading
Part 1 of this series looked at your mindset and whether you’re well prepared to leave the business. The next step is determining the value of your business and what you can do to enhance its value prior to your sale. Continue reading
Each week, we talk to agents across the country about what they’ve learned along the way (and what they wish they had known as new agents). This week, find out why The Agency’s Tracy McLaughlin believes being truthful is the only policy for agents. Continue reading
It’s a daily challenge that we wrestle with in almost every aspect of our lives: We often have much higher expectations than what is achievable. By setting our expectations so high, we’re setting ourselves up for inevitable disappointments and “failure… Continue reading
Regular contributor John Giffen used to think open houses were useless, but he has since become a convert. With the right planning and organization, he believes you can make an open house a win for both you and your clients. Here’s how. Continue reading
Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week, Byron and Nicole take the quiz to find out if they are retirement-ready. Continue reading
Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading
I’ve learned how not to conduct an in-home appointment with prospective clients from the worst salespeople who have visited my home. Here I spread the wealth of my painfully gained knowledge. Continue reading
Parts of the U.S. luxury scene still revel in gilded age-like spirit, but the idea of bigger, bolder and flashier homes is not playing well in markets where mega mansions sit idle. Continue reading