What to do when a customer calls about a home that is sold

For too many agents, a call after the listing is sold is ignored. Instead, writes team leader Tom Toole, you can make it an opportunity and a springboard for adding value. Continue reading

7 real estate lead generation sites with no upfront costs

Whether you’re a seasoned agent or just starting out in this industry, your ability to consistently generate leads will determine your future growth. Referral-based lead generation companies offer a great alternative that might be a perfect fit for you… Continue reading

Chime taps Revaluate to empower lead quality with ‘likely to move’ scores

Sales and marketing technology company Chime partners with Revaluate to empower online leads of higher qualification standards. Continue reading

Unify now drumming up business for mortgage lenders

Customer relationship management tools are no longer just about managing existing clients — they’re also becoming integral to generating and qualifying new leads. Continue reading

REALM connects members by ‘matching’ buyers and listings

Julie Faupel started in the hospitality industry. Before she launched her successful real estate brokerage in Jackson Hole, Wyoming, Faupel worked with top hotels where she was able to create—and recreate—guest experiences across properties. Continue reading

Likelihood to List puts the power of predictive analytics in the agent’s hands

We’ve made a lot of updates to Homesnap’s technology over the years, but one thing has always remained the same: Everything we build is specifically designed with agents and brokers in mind first because we want to create tools that help them grow thei… Continue reading

Do this before you spend another dollar on lead generation

Sometimes it seems like agents are hungry machines, starving for one thing: leads. And it’s curious to explore why that is. Leads are new, sure, so they may seem more full of promise, or more excitement. It’s a metric by which many agents measure their… Continue reading

Can you afford the cost of doing nothing?

It was around this time last year that I was writing on change, saying, “If I’ve learned nothing else in almost fifteen years in the real estate business, it’s that the only constant is change — shifts are plentiful, but they’re rarely easy.” Continue reading

Can you afford the cost of doing nothing?

It was around this time last year that I was writing on change, saying, “If I’ve learned nothing else in almost fifteen years in the real estate business, it’s that the only constant is change — shifts are plentiful, but they’re rarely easy.” Continue reading

Best real estate lead generation strategy for a changing industry

Anxiety levels in the real estate industry are at an all-time high. With so much changing, moving quickly, and contradictory information on the best real estate lead generation tactics, it’s no wonder agents are confused. Continue reading