Marketing to everyone, from mid-20s, first-time homebuyers to elderly homeowners moving into retirement can be challenging because each group has varying values, needs and communication styles. Truly understanding each can make your marketing much more… Continue reading
Real estate consulting firm T3 Sixty, the company behind the influential Swanepoel Mega 1000 rankings, announced Thursday that it has hired a pair of new vice presidents who previously worked as executives at the National Association of Realtors (NAR) … Continue reading
Because you’re running your own business, it’s even more important to balance all of your talents and cognizantly incorporate good marketing in your day-to-day tasks — regardless of your experience level or what’s happening in the market as a whole. He… Continue reading
If you’re over 50, do you worry that your age might hurt your job prospects? Sadly, you could be right. As my Next Avenue editor Richard Eisenberg recently wrote, it now takes the average 55+ job seeker seven to eight months to find a job compared with… Continue reading
A group of hard-charging, investor-entrepreneurs who have built some of the world’s most iconic tech companies have launched a multi-pronged assault on the real estate industry. Continue reading
Top producers watch for marketing trends — and hop on them. In this post, learn what’s trending among successful real estate agents and how you can implement these strategies in your own marketing. Continue reading