12 key steps for creating confident and effective buyer consultations

With buyer-broker agreements now standard operating procedure, team leader Carl Medford writes, a mandatory buyer consultation should be standard practice for any buyer’s agent. Continue reading

5 steps to crafting a winning buyer presentation

Better communication and better expectation-setting: that’s what a well-developed buyer presentation can create for you and your clients, broker Joseph Santini writes. Continue reading

How to create marketing that makes the phone ring

Great marketing uses a framework that naturally grabs the prospect’s attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes. Continue reading

The worst of the storm is over. Time to make waves: Ginger Wilcox

We’ve weathered the worst of our industry’s perfect storm, Better Homes and Gardens Real Estate President Ginger Wilcox writes. Now it’s time to get geared up for what’s next. Continue reading

Truths, frustrations, rate cuts: Inman’s Top 5 stories of the week

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers. Continue reading

Inman Power Wheels: Final 4 best agent autos near the finish line

Inman’s Power Wheels bracket contest is down to the four best real estate agent automobiles, as determined by your votes. Continue reading

Numbers you should know with Windermere Economist Jeff Tucker

In this exclusive video series on Inman, Windermere’s Principal Economist Jeff Tucker illuminates the latest stats, reports and numbers you should know. This week: The Fed’s latest rate cut. Continue reading

Reffkin: NAR’s Clear Cooperation breaks ethics code, state laws

In challenging the National Association of Realtors’ Clear Cooperation Policy, Robert Reffkin writes, Realtors are upholding their highest moral, ethical and legal duties to serve clients. Continue reading

The long view: Take the Inman Intel Index survey for September

A month into the NAR settlement era, the Inman Intel Index is tracking the impact on buyers, sellers, agents and brokerages. Add your voice to real estate’s most ambitious monthly survey today. Continue reading

5 strategies for unleashing your negotiation power in real estate 

If you want to be a better negotiator, pace yourself, come prepared with examples in hand, and collaborate to arrive at the best possible decision for your clients, trainer Bernice Ross writes. Continue reading