When New Mexico builder Abrazo Homes named its floor plans after iconic historical women, it ignited a social media firestorm. Here’s why using celebrities and cultural figures without permission to market your business is such a bad idea. Continue reading
As part of Brandon Doyle’s Snapshot series he talks to HomesUSA founder and CEO Ben Caballero. Find out how this innovator, and Guinness Book record-holder, is transforming the marketing of new construction. Continue reading
If you want to be a top-performing agent in 2024 — one who stays for the long haul — prioritize skill development to best adapt to the changing market, author and coach Darryl Davis writes.
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Team leader Carl Medford and his regional leadership mastermind have developed these 10 strategies to help you return to the fundamentals so that you’re ready to take on the challenges and opportunities that 2024 has in store. Continue reading
Coach Lee Davenport talks to Richard and Leah Rothstein, bestselling authors of “Just Action,” about the proactive steps we can take to help legacy residents flourish in the face of gentrification. Continue reading
“The ONE Thing” author Jay Papasan says goal setting to the now allows you to work backward from your long-term goals and figure out what you can do today to make them a reality. Continue reading
America’s population is continuing to change, writes Tina Lapp. Generate the highest level of success for diverse communities, whether they are new agents entering the field or clients looking to buy a home. Continue reading
Stop trying to reinvent the wheel in your business. According to Jimmy Burgess, there are five people who already offer a roadmap to your professional destination. Continue reading
Words are very powerful, writes broker Joseph Santini, so choose them carefully. You’ll enjoy the rewards of great communication and more success in your business and your life. Continue reading
RE/MAX CEO Nick Bailey says it’s time to change the narrative on homeownership as a viable possibility for many Americans. Education and solutions-oriented service can help buyers find a workable path to the closing table. Continue reading