Be different. Be special. Be the expert your clients need now

Mastering a niche makes you more valuable in the eyes of consumers, senior real estate expert Nikki Buckelew writes, and it will make selling real estate a far more interesting and enjoyable career. Continue reading

10 ways to embrace change and thrive in the 2nd half of 2024

As we move into the second half of the year, it’s important to develop a positive perspective on change, eXp’s Troy Palmquist writes, as an essential element of growth and innovation. Continue reading

3 advantages of tailoring your marketing strategy to niche buyers

When you think long and hard about who you’re speaking to and what they want to hear, The Agency’s Rainy Hake Austin writes, you’ll see your efforts rewarded with a full pipeline, satisfied customers and great ROI.  Continue reading

Unleash your brand’s potential: 5 tactics for online niche marketing

Tune in to this Inman Access episode and gain insider tips from Philip Hordijk on the importance of how to identify, cultivate and market to your own unique niche audience to build business. Continue reading

The agent’s guide to finding a niche (and marketing the hell out of it)

If you want to develop deeper, more meaningful connections with leads and clients, you need to focus on who they really are and what they’re looking for. Continue reading

8 tips for becoming the go-to expert in your market

There’s no doubt about it — being an expert in your market takes work — but it’s worth it! Make the new year ahead your opportunity to grow your expertise and, in turn, your business.   Continue reading

New to real estate? 5 key career decisions that’ll set you up right

With so many real estate agents calling it quits within the first couple of years, those early-career decisions can prove to be vital in setting you up for long-term success. Here are a few areas all newbies need to focus on. Continue reading

5 must-do’s for brand new real estate agents

Here are five essential decisions you must make as you launch your real estate career. If you’re still hanging back on some of these, you might be setting yourself up to become one of the statistics. Continue reading

How to build a niche to survive in real estate

As real estate professionals navigate the change that comes with technological disruption, one thing is certain — agents who do not focus on specialization will not survive.
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