Every month, the digital advertising team at Inman runs over 400 campaigns on behalf of our advertisers. And the team sees it all, from beautifully executed campaigns to, well, less so. That’s why we decided to capture all errors, mistakes and missed o… Continue reading
In a recent interview, Agent Image Co-founder and Managing Partner Jon Krabbe shared his insights on how agents today can build their digital presence. Just past their twentieth year, Krabbe and the Agent Image team know of which they speak. Continue reading
Audience Town’s programmatic advertising services receive boost from MathCapital and two new executives for the development of user-interfaces and APIs. Continue reading
Seasonality only exists in real estate for buyers and sellers, not for you. For the true hustlers of the industry, there is no downtime. In fact, you’re working harder when everyone else is kicking back. Why? Because that’s how you get ahead. Continue reading
BoomTown’s new Marketing Central and Success Assurance features show that the popular software product isn’t slowing down. Continue reading
What do these things have in common: your car, your next open house, your latest closing, the listing your buyers just fell in love with? Heck, probably the grocery store, too. If you’re a real estate agent, you’re likely spending more time in these pl… Continue reading
Every month, the top five real estate websites receive over 320 million visitors, but half of those visitors are not looking to buy or sell a home. All of the sites feature the same basic listing photos and information and the same impersonal way to co… Continue reading
“It’s more difficult to stay on top than to get there.” Mia Hamm, a two-time Olympic gold medalist, and two-time FIFA Women’s World Cup champion. Being the top agent in your market means building a practice that is not just okay or average. Continue reading
Retargeting: What is it and what does it mean for your firm? At this point, we’ve probably all experienced retargeting. Let’s say you just spent an hour browsing grills online and decide last-minute that the expensive new infrared gas grill you’d been … Continue reading
Even as digital channels like social media, texting, and smart speakers gain traction, the king of all communication channels is still…email. It stands to reason. Email is inexpensive. Everyone has an email address. And it’s measurable Continue reading