Reach out and touch base with a 2023 email marketing plan

Cold. Warm. Dormant. Hot. Whatever state your 2023 leads are in, rest assured that sending them relevant, segmented email should be on the top of your resolution list come January 1. Continue reading

A grassroots approach to agent-centered 2023 business planning

Approaching the 2023 plan from the branch’s perspective provides an agent-centric point of view that promotes engagement and investment because the ideas are homegrown, not coming from the corporate office. Continue reading

9 lead generation strategies that work every time

According to Jimmy Burgess, lead gen is not about reinventing the wheel. Act consistently on these tried-and-true strategies and your lead-generation efforts will start out strong in 2023. Continue reading

Is cold calling dead?

While the old-school version of this lead-gen method may indeed be over, there’s a contemporary version that’s alive and well, and getting results. Continue reading

The coach’s love-hate guide to profitability in 2023

To maximize your profitability in 2023, you must also address how your beliefs, attitudes and feelings either support or undermine your ability to take the actions that result in success. Trainer Bernice Ross walks you through an actionable, step-by-st… Continue reading

23 real estate marketing statistics you need for 2023

From the places that will be most in demand to the platforms you need to focus on, these statistics will help you hit the ground running as you plan your 2023 marketing strategy. Continue reading

Make it count! How to plan your 2023 marketing budget

As the last couple of years have shown us, the only thing we can rely on is change, according to The Agency president Rainy Hake Austin. Clear out some time on the calendar to put the necessary thought into nailing down your marketing budget this year … Continue reading