How to explain the value of a buyer’s agent to clients

There are always clients who think they can just skip the buyer’s agent and work directly with the listing agent — saving money and steps. It usually stems from a misunderstanding on the buyers’ part, but it’s your job to win those clients over.
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How to explain the value of a buyer’s agent to clients

There are always clients who think they can just skip the buyer’s agent and work directly with the listing agent — saving money and steps. It usually stems from a misunderstanding on the buyers’ part, but it’s your job to win those clients over.
Continue reading

5 listing description mistakes you’re probably making

Your ho-hum property descriptions might be undermining your marketing. Avoid these common mistakes to make your next description pop. Continue reading

How to look like a pro: 5 marketing strategies for new agents

Worried about coming across as a newbie? Here’s how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value. Continue reading

How to look like a pro: 5 marketing strategies for new agents

Worried about coming across as a newbie? Here’s how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value. Continue reading

How to look like a pro: 5 marketing strategies for new agents

Worried about coming across as a newbie? Here’s how to use your marketing and messaging to redirect your audience away from your lack of experience and prove your value. Continue reading

Find the right broker: 4 essential traits to look for

Choosing a brokerage is about so much more than money or splits. Having a broker who embodies these crucial traits could make the difference between your success or failure in this business. Continue reading

What real estate agents should know about engineered wood floors

Availability and ease of installation make this type of flooring an excellent option for upgrading tired, worn or damaged floors in houses. Agents who’re well-informed about engineered wood floors and its perks will have a clear advantage with buyers. Continue reading

3 biggest mistakes you’re making with your website content

Creating content is a great way to draw visitors and potential clients to your website. But what if your content-creation strategy isn’t working? Chances are, you’re making one of these mistakes. Continue reading

Lesson Learned: Always be open to learning something new

Real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week: Find out how this award-winning Queens New York real estate agent takes a scholarly approach to the practice of real estate…. Continue reading