Ylopo, BoomTown highlighted in Facebook’s real estate trends report

Facebook’s 2019 Real Estate Trends and Insights report cites success stories from brokerages using Ylopo and BoomTown. Continue reading

Did Realogy just create a new industry standard for closing gifts?

The final 15 minutes of ICLV’s CEO Connect was supposed to be a broad discussion about the country’s biggest companies — Facebook, Amazon and Google — and whether they would ever substantially enter the real estate business. That was, until this mornin… Continue reading

New Facebook ad platform from Chime is worth liking

The ever-evolving sales acceleration platform’s Facebook advertising tool automates much of the process for creating and running dynamic ads via DARE on the social media giant. Continue reading

Ylopo debuts virtual assistant

Real estate digital marketing startup Ylopo has developed a digital assistant that can send text messages and follow up with consumers on behalf of agents. Continue reading

What I learned from a year of real estate technology reviews

Industry-wide, it was a wild year, thanks in no small part to the acceptance of iBuyer platforms and the viral growth of Compass. Continue reading

What every team lead really needs

The team model is one of the most powerful ways to do business in real estate, and for good reason. Real estate agents have to wear many hats (three guesses which my favorite is — see my profile photo), and not every agent is good at every aspect of t… Continue reading