Why we spend an astronomical $125,000 on lead gen a month

Kendrick Realty spends $125,000 a month on lead generation for its 40 agents. That’s more than $3,000 a month, per agent. It’s an astounding number for members of the real estate community, but if you ask Luke Monroe, founder and chief executive office… Continue reading

Meet the Luxury Connect speakers: Gary Gold on two critical elements for making it

Successful luxury agents in the future are going to have to be excellent at two things, Gary Gold says: Delivering the goods and marketing yourself. Continue reading

Home prices are so high, pending sales have dropped for 7 months in a row

Pending home sales dropped 0.7 percent month-over-month and 2.3 percent year-over-year to 106.2 — the seventh consecutive month of annualized declines Continue reading

EXPOSED: A new Zillow leads scam looks strangely familiar

Knowing that real estate agents will pay good money for leads on a sale, fraudsters are now sending out fake ads on social media to make a quick buck. Continue reading

Exclusive Livestream: Redfin’s Race & Real Estate Symposium

Redfin is hosting a symposium on race and real estate in its Seattle office on Sept. 6, from 12:30 p.m. to 2:30 p.m. PST (3:30 p.m. to 5:30 p.m. EST). Continue reading