To build trust with your audience (and stand out from the sea of other agents posting on social media), you need to give them some content that they don’t see every day. Here are seven things you can do to provide value for your audience. Continue reading
Alyson McClure knew something was wrong when a man contacted her for a home listing but then proceeded to ask about her age. Continue reading
A week after Zillow announced “Tour it Now,” agents lambasted the company’s moves to establish dominance in the iBuyer space. Continue reading
Advertisers were offered thousands of attributes to choose from to exclude based on user data collected by Facebook, including words like “foreigner.” Continue reading
As home values grow, sales in the San Francisco Bay Area continue to fall, according to the latest data from property analytics provider CoreLogic. Continue reading
Warburg Realty has embarked on a new partnership that will enable it to execute targeted social media advertising for all of its listings. Continue reading
The week’s top real estate industry stories, plus practical advice to use this weekend. Continue reading
Like an avalanche growing larger as it tumbles down a mountain, agents are seeing swelling demand from buyers as mortgage interest rates plummet. Continue reading
As a professional trustee and executor, I have seen hundreds of estate-planning documents, including some from do-it-yourself online services. I appreciate that using a DIY site to draft a will can save money and time. But I’m also concerned that somet… Continue reading
The late Hollywood animal trainer Tony Gentry put it in his will that when he died, his best friend, Jiggs, who he lived with and took care of for decades, was to be euthanized. Jiggs was better known to the public as Cheeta, Johnny Weissmuller’s com… Continue reading