3 simple branding tips that work

Sick of spending thousands on leads that rarely convert? If you could, wouldn’t you rather focus your conversion efforts on prospects who already want to work with you? Learn how from Mike Cuevas, aka The Real Estate Marketing Dude. Continue reading

Here’s why this broker started his own iBuyer

Lamacchia Development, a sister company to the Massachusetts-based Lamacchia Realty, closed on its first home through the company’s iBuyer program, Offer Now. Continue reading

WATCH: A guide to your brokerage scorecard

Take a deep dive with Porchlight’s Amy Bayer and Red Oak Realty’s Aman Daro into the processes and steps you can take to evaluate the performance and success of your brokerage to ensure you’re hitting your business goals. Continue reading

Revaluate’s ‘Likely-To-Move’ score is right 1 in 5 times

Altos Research performed an independent study of Revaluate’s “Likely-To-Move” score, and the results show that it’s accurate 19.5 percent of the time. Continue reading

Discrimination fears keep LGBT homebuyers on sidelines: Poll

Fear of discrimination by new neighbors, agents and sellers is keeping LGBT renters from making their first home purchase, according to the National Association of Gay and Lesbian Real Estate Professionals third annual LGBT Real Estate Report released … Continue reading

An offer they can’t refuse? ‘Godfather’ house lists for nearly $1.4M

The Tudor-style property that belonged to Michael Corleone in the legendary movie has hit the market for $1.375 million. Continue reading

Compass nabs two top luxury LA agents

Compass is making significant moves in the Los Angeles luxury market. The New York City-founded real estate brokerage announced this week it’s bringing aboard Tyrone McKillen and his Plus Real Estate Group from Hilton & Hyland and Cindy Ambuehl fr… Continue reading