Monthly Archives: March 2023

QUIZ: Have you gotten lazy with your marketing?

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If you want to keep your pipeline full, you can’t slack off on marketing. Take this quiz to find out if you’re doing everything you can (and should) be doing now. Continue reading →

RE/MAX CEO Nick Bailey: Agents who ignore tech will be replaced

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On the heels of RE/MAX’s 50th anniversary and R4 conference, RE/MAX CEO Nick Bailey shared with Inman a sneak-peek into the franchisor’s tech and growth strategy for 2023. Continue reading →

It’s a Bel Air mansion with its own $25,000 fragrance. But why?

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Designer César Giraldo believes the decision to conjure a custom branded fragrance for a single homeowner at 1859 Bel Air Road will pay off by bridging marketing, design and emotional appeal. Continue reading →

Rise in Black homeownership over past decade negligible, data shows

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The National Association of Realtors said increasing the nation’s inventory is one solution to address homeownership gap. The trade group is eying 3 million net new Black homeowners by 2030. Continue reading →

Park National Bank latest lender to settle federal redlining charges

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The Ohio bank’s $9 million pledge to promote ownership in Black and Hispanic neighborhoods is the sixth since the DOJ launched an initiative to combat redlining in October 2021, with lawsuits generating $84 million in relief to date. Continue reading →

Here’s a smart retirement planning strategy for agents at every level

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The optimal retirement planning strategy may differ depending on the stage of the agent’s career. According to CFP Jordan Curnutt, agents must be fully aware of the options available to ensure they are using the best plan to make the biggest impact on … Continue reading →

Debunked! 6 social media myths that can hinder your 2023 growth

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To help you avoid mistakes that will hamper your growth and damage your online presence, social media expert Katie Lance lays out the most common marketing myths and why they’re wrong.
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23 ways to turn one listing into multiple transactions

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There are four stages in the listing process that offer unique opportunities to market both the listing and yourself, Jimmy Burgess writes. Here are 23 ways to turn your latest listing into multiple deals. Continue reading →