Mauricio Umansky knows a thing or 2 about leveraging media coverage

No matter how many years of real estate experience you have, thoughtfully embracing and leveraging media coverage can be a highly impactful way to amplify your brand, expand your business and gain new clients. Continue reading

What is the meaning of full service?

Does “full-service real estate” really mean anything, or is it just something brokerages say to charge higher fees? Teresa Boardman looks at the service-shortfalls of so-called full-service brokerages and teams. Continue reading

5 game-changing ways to harness AI for real estate marketing

Harnessing the power of AI in your marketing plan doesn’t mean you’re abdicating control, writes Chris Pollinger. Instead, it means you’re arming yourself with a powerful ally that can help you navigate the complex world of real estate marketing with m… Continue reading

And the trending interior design colors for 2023 are …

Everything’s coming up roses in the design world, with many interior tastemakers leaning into corals, reds and berries to reflect their emphasis on bold colors inspired by nature. Continue reading

Oxygen loss may have led to crash that killed Keller Williams agent

Adina Azarian died Sunday when the small plane she was on crashed in Virginia. Investigators are now exploring the possibility that hypoxia impacted people on the Cessna 560 Citation V. Continue reading

Credit-building app for renters, Boom, reports $4.5M seed round

“We invested heavily into building our end-to-end software solution for rent reporting and consumer app layer and now we’re focused on revolutionizing the entire renter experience,” said Boom CEO and co-founder Rob Whiting. Continue reading

ChatGPT plugin to boost TopHap’s market data visualizations

TopHap, a geospatial data visualization company that supports the real estate industry in relocation, development and marketing decisions, is now in beta testing with OpenAI’s ChatGPT plugin, the artificial intelligence tool that is rapidly expanding i… Continue reading

Hotelier gives up on 2 hotels in San Francisco, citing ‘major challenges’

Park Hotels & Resorts CEO Thomas Baltimore says city’s “major challenges” include weak conference outlook, high office vacancy rate and “street conditions” when announcing the move. Continue reading