4 family-friendly ways trunk or treating connects your community

Whether you’re hosting or sponsoring, trunk-or-treat events are a great way to give back to your community while promoting your business. Coach Darryl Davis offers tips for connecting this Halloween. Continue reading

Moving from NIMBY to YIMBY on workforce housing

Workforce and affordable housing options make communities better and stronger. Broker and advocate Nora Crosthwaite shares strategies to help encourage them in your market. Continue reading

How different generational groups approach real estate

With the sweeping changes in society, technology and economics over the past century, the differences in how each generation thinks, speaks, and makes decisions about luxury real estate opportunities have never been more pronounced. Continue reading

Speedy home updates help agents sell fast as market slows

All sellers want for Christmas is to get their homes off the market before the end of the year, but all buyers want is to stay put. Even though it is still a seller’s market overall, this end-of-year shift can make getting your listings off the market … Continue reading

Why your online presence isn’t growing (and what to do about it)

Social media and YouTube are marketing machines that can transform your current and future business in ways you can’t imagine, Jimmy Burgess writes. Now is the time to get focused and build your presence in a way that attracts more of your ideal client… Continue reading

Your commission’s on trial. Here’s what to know: The Download

The bombshell buyer commission trial is finally here. We’re making sure you’re all caught up before it begins this week. Continue reading

Real adds 56 real estate ‘Legends’ in Northern California

Real Brokerage has added 56 agents through the acquisition of Legends Real Estate in Sacramento led by John Pope, a 45-year veteran of the industry. Continue reading