Author Archives: Bernice Ross

Exactly where to focus your business to succeed this summer

By | | Uncategorized
Comments Off on Exactly where to focus your business to succeed this summer

Coach and real estate expert Bernice Ross shares her best advice on how to turn yourself into a lead magnet this summer. Continue reading →

At long last — down payment assistance is finally cool

By | | Uncategorized
Comments Off on At long last — down payment assistance is finally cool

By making homeownership more affordable, Bernice Ross writes, DPA enhances the value agents bring to the table and plays a vital role in helping those who might otherwise be excluded from the housing market. Continue reading →

The No. 1 skill you need to convert leads into clients

By | | Uncategorized
Comments Off on The No. 1 skill you need to convert leads into clients

Truly engaging is an essential component in providing stellar service from first contact to the closing table. Author and trainer Bernice Ross provides a step-by-step approach to evaluating your skills. Continue reading →

Meet Alex 4o: The new, powerful AI business partner agents need

By | | Uncategorized
Comments Off on Meet Alex 4o: The new, powerful AI business partner agents need

The rollout of the latest iteration of ChatGPT, calling itself Alex 4o, allows you and your business to do more than you ever thought possible. Author and trainer Bernice Ross shares the latest enhancements. Continue reading →

Sign a buyer brokerage agreement to see a property? No way!

By | | Uncategorized
Comments Off on Sign a buyer brokerage agreement to see a property? No way!

Buyers and sellers are confused about the new rules of the road. Trainer Bernice Ross and Jeff Lobb discuss how agents can change up the conversation and add clarity and confidence. Continue reading →

7 strategies to turn today’s bad economic news into more deals

By | | Uncategorized
Comments Off on 7 strategies to turn today’s bad economic news into more deals

Frustrated and anxious about economic conditions? Trainer Bernice Ross writes that, instead of waiting for change, agents can move forward with confidence by following these strategies. Continue reading →

Should your next hire be a generative AI assistant?

By | | Uncategorized
Comments Off on Should your next hire be a generative AI assistant?

Forget searching online for the perfect assistant, trainer Bernice Ross writes. AI is rapidly evolving, and the best assistant you have ever hired may be just a few clicks away. Continue reading →

Jennifer Berman was a godmother to million-dollar agents everywhere

By | | Uncategorized
Comments Off on Jennifer Berman was a godmother to million-dollar agents everywhere

The real estate industry is in mourning as it says goodbye to one of its most powerful and glamorous figures, DirectOffer COO Jennifer Berman. Continue reading →

What today’s high-performance teams know (and now you do, too)

By | | Uncategorized
Comments Off on What today’s high-performance teams know (and now you do, too)

Author and trainer Bernice Ross and Verl Workman, co-founder of Workman Success Systems, discuss the strategies top-producing teams are leaning into now. Continue reading →

NAR’s $418M settlement throws a wrench at the MLS. So now what?

By | | Uncategorized
Comments Off on NAR’s $418M settlement throws a wrench at the MLS. So now what?

If the proposed settlement is approved, multiple listing services will be forced to nix the buyer commission field by July. Now is the time to prepare, writes author and trainer Bernice Ross. Continue reading →