Author Archives: Bernice Ross

How to choose the right broker for you: Facts for every new agent

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Ready to begin your career? Trainer Bernice Ross writes that your choice of brokerage is an important one, so here’s how to make the right decision. Continue reading →

This hidden barrier is blocking you from achieving real estate success 

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Whether you characterize them as “reasons” or “explanations,” excuses undermine your credibility and weaken your intentions, trainer Bernice Ross writes. Find out how to stop making excuses so you can maximize your professional performance. Continue reading →

Mom-and-pop flippers make the dream of homeownership a reality

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Small real estate investors have a role to play in improving affordability and inventory, trainer Bernice Ross writes, and can be a key part of growing your real estate business. Continue reading →

5 strategies for unleashing your negotiation power in real estate 

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If you want to be a better negotiator, pace yourself, come prepared with examples in hand, and collaborate to arrive at the best possible decision for your clients, trainer Bernice Ross writes. Continue reading →

How to limit the cost of the nibble (and win the negotiation)

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Whether it’s buyers trying to nickel and dime your sellers or sellers asking for a piece of your commission, trainer Bernice Ross writes, the key is to put your foot down and say no. Continue reading →

10 proven secrets for negotiating face-to-face

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Whether you’re negotiating on behalf of buyers or sellers, face-to-face or on Zoom, these 10 tips will help you be a better negotiator in a time when negotiation has never been more critical, Bernice Ross writes. Continue reading →

Is good news finally on the horizon for the real estate industry?

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Bernice Ross talks with Patrick Stone, chairman and founder of Williston Financial, about interest rates, new construction and the 2024 election. Continue reading →

Big Brother’s little brothers are watching you

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Feeling like your listings are under scrutiny? They are. Bernice Ross lets you know more about the tools and techniques MLSs are using to ensure compliance with new commission rules. Continue reading →

Out of time? Here’s how to create some (even if you’re busy)

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Ditch these six common time management myths, and pick up as many of these 10 proven strategies from author and coach Bernice Ross, and you’ll find more time in your day to day. Continue reading →

7 strategies for creating better opportunities in your business 

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The difference between those who thrive and those who merely survive isn’t luck — it’s the choices they make, trainer and author Bernice Ross writes. Continue reading →