Recruit better agents with this 15-step plan for vetting top talent

Because many agents wait to change offices until the end of the year, now is prime recruiting time. Trainer Bernice Ross takes you step by step through a process designed to help you take advantage of every opportunity. Continue reading

10 reasons Twitter should be part of your 2023 marketing strategy

It only takes a minute or two to tweet, and it’s worth it, according to author and trainer Bernice Ross. Have fun, engage with like-minded others, provide great content and watch Twitter help you grow your business in 2023. Continue reading

NAR’s 2022 data just dropped. 9 lead gen strategies to act on now

The newly released NAR 2022 Profile of Home Buyers and Sellers is packed with powerful data to guide your lead generation efforts in 2023. There has been a major shift in several essential areas that will allow you to capture market share in areas you … Continue reading

9 steps for getting buyers the best deal in a down market

To flourish as the market changes, real estate agents need to be able to provide comprehensive and meaningful service to buyers. Author and trainer Bernice Ross offers strategies to help eager homebuyers get the most for their buying power. Continue reading

Your 2023 business depends on nailing this seller conversation

To flourish as the market changes, you must be able to persuade your sellers to price their homes correctly for market realities. Author and trainer Bernice Ross offers strategies and a script you can use to have difficult, but necessary, conversations. Continue reading

15 creepy crawly real estate stories that will make you squirm

Are you ready for some creepy, crawly real estate stories for Halloween? Bernice Ross brings you these true-life experiences from Realtors and the listing photographers at HomeJab.  Continue reading

Create future income: Secrets for maximizing your real estate investments

The emerging buyer’s market, with increasing inventory and falling prices, offers a golden opportunity for you to invest in real estate to create income now and in the future. Trainer and author Bernice Ross provides steps to help you choose an investm… Continue reading

How to bank on real estate to fund your retirement

Because real estate is a hard asset that keeps pace with inflation, it’s one of the most powerful hedges available to protect the growth of your investment. Trainer and author Bernice Ross offers insight into the impact real estate can have on your lon… Continue reading

What’s next? Top economists tackle the biggest questions in real estate

What is the state of the housing market, and what can you expect next? Find out from two of the industry’s leading economists, Leslie Appleton-Young and John Tuccillo, in this wide-ranging discussion with trainer and author Bernice Ross. Continue reading

10 strategies to rescue clients from buyer’s remorse

Keeping buyers positive in the face of challenges starts before the transaction even begins and continues all the way to the closing table. Author and trainer Bernice Ross offers a 10-step plan for keeping your buyer clients on track so that they can a… Continue reading