How to bank on real estate to fund your retirement

Because real estate is a hard asset that keeps pace with inflation, it’s one of the most powerful hedges available to protect the growth of your investment. Trainer and author Bernice Ross offers insight into the impact real estate can have on your lon… Continue reading

What’s next? Top economists tackle the biggest questions in real estate

What is the state of the housing market, and what can you expect next? Find out from two of the industry’s leading economists, Leslie Appleton-Young and John Tuccillo, in this wide-ranging discussion with trainer and author Bernice Ross. Continue reading

10 strategies to rescue clients from buyer’s remorse

Keeping buyers positive in the face of challenges starts before the transaction even begins and continues all the way to the closing table. Author and trainer Bernice Ross offers a 10-step plan for keeping your buyer clients on track so that they can a… Continue reading

The color of money: Unique ways to prosper in today’s tough market

One revenue stream is not enough to keep you afloat during market shifts. Trainer and author Bernice Ross speaks with agent Taunee English to discover how she leverages three different streams to maximize financial security. Continue reading

The do’s and don’ts of creating an engaging real estate brand

If you met someone today, would they be able to look you up online six months from now when they need a Realtor? The answer depends on the effectiveness of your brand identity, writes trainer and author Bernice Ross. Continue reading

10 unique ways to refresh your listings this fall

September is a fantastic time to refresh your listings and create unique, eye-catching marketing campaigns that will get your listings sold now. Author and trainer Bernice Ross guides you through an autumn plan to reboot and reposition your listings fo… Continue reading

Is it cheaper for me to rent or buy in today’s market?

Give your first-time homebuyers the information they need to stay motivated to buy against rising prices, rents and rates. Homeownership is still key, according to trainer and author Bernice Ross. Continue reading

Tighten up: 10 steps for giving your tech stack a solid audit

As the market shifts, it’s important to make every penny count. That starts with getting the most out of your current tech budget. Trainer Bernice Ross walks you through evaluating and adjusting your tech stack for greater efficiency and savings. Continue reading

They’re gunning for your commissions: 7 reasons not to despair

Despite all of the platforms and tech companies coming for real estate agent commissions, transactions hinge on the expertise of Realtors. Trainer and author Bernice Ross offers strategies for making the most of the opportunities the market offers righ… Continue reading