To delight clients and keep them for life, it’s vital to understand what they really need and want. Trainer and author Bernice Ross offers strategies to keep the clients you have and generate their referrals. Continue reading
Growing right now means getting your mindset right and getting up to speed on the best tools for lead gen, writes coach and author Bernice Ross. Instead of sitting back and complaining about the challenges of today’s real estate market, here’s how to m… Continue reading
As the market shifts, relying on data that is 60 to 120 days old just won’t cut it. Coach Bernice Ross offers tech tools to help you create more timely and accurate CMAs. Continue reading
Looking at the history of the last four market downturns indicates turbulent times may be ahead, according to coach and author Bernice Ross. The best agents and brokers will start preparing now. Continue reading
There are many ways to access the equity in your home, but they’re not all the same. Count on author and coach Bernice Ross for the most innovative strategies available to tap into all of that newfound wealth. Continue reading
An “All-In-One-Mortgage” combines a bank account, a mortgage, and an equity line of credit (the equivalent of a HELOC) into a single product that accomplishes each of these goals. Author and consultant Bernice Ross discusses its potential for homeowner… Continue reading
Are you tired of being told you need to manage your time more efficiently, prospect harder or buy more leads to increase your income? There is an easier way that has nothing to do with working harder, and Bernice Ross has seen it work for thousands of … Continue reading
Are we on the verge of another major real estate downturn? Two of America’s most notable real estate economists, Leslie Appleton-Young and John Tuccillo, weigh in with their predictions, and the news may be better than most people expect. Continue reading
Only a small percentage of agents can answer these ten questions about their listings, according to author and coach Bernice Ross. Are you one of the select few who can? Continue reading
Given how slowly change takes place in the real estate industry, any change in compensation may be years off, says author and coach Bernice Ross. On the other hand, if the DOJ were to force the end of the shared compensation, the industry will have to … Continue reading