Author Archives: Bernice Ross

Employee or independent contractors: Should California brokerages be making contingency plans?

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As California employment law changes in response to the emergence of the gig economy, real estate brokers and agents need to stay updated and start thinking about what role they want to play in a legal landscape that’s still in turmoil. Continue reading →

Don’t believe Keller Williams is a tech company? Think again

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When Gary Keller declared that his company was a technology company, most industry experts thought this was aspirational. Here’s why industry veteran and regular Inman columnist Bernice Ross believes doubters are dead wrong. Continue reading →

Why it’s actually the seller who pays our commission

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For years, our industry has fervently debated who really pays the commission — the buyer or the seller. This debate turned up at the final session of Inman Disconnect, where one attendee argued that it’s the buyers who actually pay the commission becau… Continue reading →

Prospector, networker, converter, marketer: What’s your strength?

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Figuring out your personal strengths and letting the rest go will allow you to grow your business in ways you never knew were possible. Once you have identified the archetype that best fits you, use these guidelines to see which tools and strategies ar… Continue reading →

The latest on the fight over independent contractor status

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There are at least three other cases currently pending before the California Labor Commissioner (Department of Labor Standards Enforcement) that offer a simultaneous threat to independent contractor status. Don’t despair yet — there might be sunshine o… Continue reading →

5 things our clients don’t realize we do to EARN commission

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A vast majority of today’s consumers believe that selling real estate is an easy business — and that they can get all the information they need from Zillow. Sadly, these people are seriously mistaken. Next time someone doubts your worth as an agent, sh… Continue reading →

9 basics every agent needs to master from the start

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A major reason that most agents fail is they don’t master the fundamentals — and then build on them throughout their career. Similarly, veterans have dips in their businesses because they lose focus on the basics. If you’re new to the industry or find … Continue reading →

Why the ‘bombshell lawsuit’ might be a dud: Part 2

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The Moehrl class action lawsuit gunning for real estate might not be as dangerous to our profession as we all fear. Here we continue onto the second and final part of our dive into the mistakes, errors and problems contained within this complaint. Continue reading →