Author Archives: Bernice Ross

Using paid leads? Here’s the FCC change you need to know now

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Whether your lead gen leans into cold calls, direct mail, door knocking or portals, Bernice Ross talks to REDX CEO Curtis Fenn to find out what changes are afoot. Continue reading →

Ditch the me-me-me approach to marketing and negotiation

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Agents should embrace client-centric approaches that include making their marketing materials about the client, trainer Bernice Ross writes. Continue reading →

The new agent’s essential guide to the commission lawsuits

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Confused about commission cases? Bernice Ross provides the rundown on what you need to know, what’s most likely to change, how it may impact your pocketbook and steps to take to be prepared for what’s ahead. Continue reading →

Here’s how to avoid the most-dreaded new agent question

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How long have you been an agent? Follow these simple steps on listing appointments to answer the question and turn seller leads into signed listings, writes author and trainer Bernice Ross. Continue reading →

Here’s what lies ahead for the spring selling market

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Trainer and author Bernice Ross talks to market expert Rick Sharga about red flags and opportunities to be found in the upcoming spring real estate market. Continue reading →

Let TikTok’s favorite debt expert help skyrocket your credit score

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Trainer Bernice Ross talks to popular TikTok credit expert Alisa Glutz to find out how you and your clients can optimize the potential of a credit profile for lower interest rates and better scores. Continue reading →

Powerful takeaways you need to know from Inman’s CEO Connect 

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From markets to mindset to commissions, trainer Bernice Ross breaks down the top insights from the power-packed CEO Connect stage. Continue reading →

Equity Angels offer a new approach to proptech and innovation

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Trainer Bernice Ross talk with Kenya Burrell Van Wormer and Katherine Winston about their new initiative to transform the real estate and proptech industry by supporting “underrepresented, underestimated and underutilized” entrepreneurs. Continue reading →

Simple strategies for feeling great and keeping healthy

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If your 2024 resolutions included health and fitness goals, trainer Bernice Ross offers a collection of great advice to help you stay on track. Continue reading →