Focusing exclusively on monthly payments can mean borrowers lose sight of the advantages, and drawbacks, of various loan products. Trainer Bernice Ross looks at some alternatives to the 30-year fixed rate mortgage. Continue reading
In today’s highly competitive real estate market, first-time homebuyers need more assistance than ever, writes trainer and author Bernice Ross. Here you’ll find an exhaustive list of resources that you can use to help them win. Continue reading
Agents should be prepared to answer their buyer’s mortgage questions, including types of mortgages, lender guidelines, preapproval vs. prequalification and the closing process in the area. Continue reading
Down payment assistance programs can help more people make their dreams of homeownership come true, including up to one-third of all borrowers who fail to qualify without DPA. Continue reading
The wrong word can derail your negotiating position and undermine your best efforts. Here’s what not to say now. Continue reading
Detached or site condominium ownership is a complicated issue that requires immediate attention from the real estate industry. Continue reading
What you don’t know can hurt you and your clients. Find out everything you need to learn about detached or site condos. Continue reading
New Western’s recent survey of their users uncovered seven hidden trends that virtually no one is discussing. Capitalizing on these trends can give you a huge competitive edge in your market. Continue reading
With the stakes higher than ever in Moerhl, the real estate industry is facing significant upheaval in terms of how listing and selling agents are compensated. As both Realtors and homeowners await the outcome, the defendants’ next moves — settlement, … Continue reading
If you’re having trouble figuring out which scripts work best in various situations, take them for a test drive on ChatGPT, writes trainer and author Bernice Ross. See what it says, and ask it to explain why one script is more effective than the others… Continue reading