Author Archives: Bernice Ross

12 rules of the road for new (and experienced) agents 

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The road to real estate success is paved with strong connections, integrity and a genuine focus on client needs, trainer and coach Bernice Ross writes. Continue reading →

Stop paying 35-40% to the portals for leads

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Instead of throwing away money on paid leads month after month, author and trainer Bernice Ross teaches you how to generate both buyer and listing leads at little or no cost. Continue reading →

Women make up 66% of NAR’s membership. Is it serving you?

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As the National Association of Realtors doubles down to support bad behavior in its leadership, women see the organization’s response as part of a larger problem endemic to the real estate industry. Continue reading →

How to reduce your income taxes legally using real estate investing

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Tax strategist David A. Perez helps real estate investors plan ahead to minimize their tax burden. Here he shares his insights with author Bernice Ross. Continue reading →

Ready to start investing? Here are the ins and outs to get you started

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Bernice Ross talks with Brian Davis and Denis Supplee of SparkRental to bring your the investor fundamentals you need to get started. Continue reading →

Women are masters of the financial universe. They just don’t know it

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Within the next five to eight years, women will control an astounding $32 trillion of the country’s wealth. Sadly, many are totally unprepared to handle what’s ahead. Continue reading →

Does this financial analyst have an economic crystal ball?

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Could an obscure chart provide a roadmap for investment? Bernice Ross talks with money mentor Chris Naugle about this little-known pattern of economic highs and lows dating all the way back to the 19th century. Continue reading →

Unconventional mortgage loans: Help for 1099 clients and investors

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For agents, sharing these programs with those who would not normally qualify for a traditional conventional loan can be a huge lead generator for their business for many years to come.  Continue reading →

Are ARMs and 40-year mortgage loans good deals for buyers? 

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Focusing exclusively on monthly payments can mean borrowers lose sight of the advantages, and drawbacks, of various loan products. Trainer Bernice Ross looks at some alternatives to the 30-year fixed rate mortgage. Continue reading →