Zillow’s VRX acquisition reveals why the portal can’t be dismissed

Never on the defensive for too long, Zillow’s strategy, Brad Inman writes, is to secure its position as the leading listing service and digitize everything — as the rest of the industry sputters. Continue reading

Why did I buy a home in Paris? Hint: It wasn’t the fresh baguettes

Although the 300-page sales contract was daunting and agent representation falls short, Inman founder Brad Inman discovered that Paris offers a lot to love, and laws that protect its citizens. Continue reading

Conflicts of interest spoil your integrity

Today, conflicts of interest make top headline news daily and fuel the wrath of the DOJ and FTC. Greed is at the root of carelessly mixing business lines, which is why Brad Inman says separating ownership is often necessary to avoid conflicts.
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Client concierge? Home quality director? Just call an agent an agent

From “real estate specialist” to “transaction quarterback” and now “client concierge,” new names for real estate agents come and go, Brad Inman writes. But seriously, do Realtors need a refresh? Continue reading

Homelessness is an epidemic. But there’s a solution: Bring them home

Homelessness is not just a housing problem — it’s a lack of compassion, Inman founder Brad Inman writes. But a blueprint exists thanks to successful animal rescue efforts: Bring the homeless into our homes. Continue reading

Abuzz, then a bust: What happened with all that big ‘platform’ chatter?

Real estate platforms were a hot topic a few years ago, but for even some of the biggest companies, sprawling enterprise has been the quickest way to failure, Inman founder Brad Inman writes. Continue reading

Sink or swim, the fate of real estate’s mightiest CEOs will be revealed

Heads will roll and company valuations will sink so low that new outsiders will opportunistically make big acquisitions, Brad Inman writes. Real estate’s Masters of the Universe are on notice. Continue reading

What our Peloton obsession has in common with the US housing boom

Like the rise and fall of Peloton, which announced 500 layoffs Thursday, America’s geographic reshuffling has ended with high interest rates further squelching demand, Brad Inman writes. Continue reading

This is not a drill: A new, unfriendly housing market is already here

The housing market is the last sneaker to drop in the sagging economy. Real estate was in a lucky place during the pandemic, but in the last few months, it has gone over to the dark side. Continue reading

The benefits of the ‘Great Housing Boom’ will ring out for years to come

The entire country experienced a housing boom that set off a neighborhood infrastructure metamorphosis. Even with the housing market flipped upside down, the benefits are boundless. Continue reading