Author Archives: Cara Ameer

The heat is on! 8 mistakes agents make when competing

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When the competition heats up, it’s easy to get caught in the frenzy and make costly mistakes. Broker Cara Ameer offers advice to stay on track and keep your reputation intact. Continue reading →

Oh, shift! What agents need their clients to understand fast

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Given the relocation craze and the turning tides, buyers and sellers need to shift their strategies (and their etiquette) in this market. Here is what we wish clients understood right now.   Continue reading →

Busted! 10 myths buyers and sellers believe about the current market

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In today’s wild market, there are plenty of bad ideas on both sides of the buyer/seller equation, according to broker Cara Ameer. Here’s how to correct those misconceptions so that everyone can get what they want. Continue reading →

Gentle persuasion: Help your buyers change the narrative on low inventory

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The low inventory problem isn’t always with the market, according to broker Cara Ameer. Sometimes it’s with buyer expectations and the way you manage them (or don’t) as their real estate agent. Here’s a letter she wishes she could send to every wannabe… Continue reading →

Get top dollar fast: 10 things sellers need from their agents now

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As we transition out of an intense seller’s market, agents need to dust off the fundamentals and adapt them to the local market, property types and sellers to give their clients the back-to-basics guidance they need right now. Here are 10 things seller… Continue reading →

16 luxury buying and selling trends you can’t ignore

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The way we live, work and play has significantly changed over the past year or so, and these shifts will continue to drive luxury consumer behavior as far as how and where they choose to live. Here are a few trends you need to be ready for. Continue reading →

12 listing photo crimes agents should never commit

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If buyers won’t waste their time coming to see your listing based on the photos, you shouldn’t be wasting your time on those photos either. It’s time to step up your listing marketing game, so avoid these 12 photo faux pas that no agent should ever com… Continue reading →

Freshening up a listing? 14 ways to boost a home’s buyer appeal

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Details matter, especially when you consider just how much buyers are shelling out for their dream home. So, here are some must-do changes, fixes and upgrades sellers should spend some time addressing before putting their home on the market. Continue reading →

10 myths agents wish their clients didn’t believe

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Real estate is ever-changing and complicated. So when clients latch onto “advice” or “facts” they’ve heard and try to use them to inform their decision-making, it can be especially frustrating for agents to try to detangle, debug and find the right pat… Continue reading →

10 must-do sale preparation tasks — regardless of market

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Buyers are stretching their budgets more than ever, and they want the best their money can buy. If sellers want to capitalize on their homesale, they’ll have to put in the work. Here are 10 seller must-do’s and why they matter to buyers. Continue reading →