Dear Marketing Mastermind: How can I get the most out of my content?

You’re creating content, but how can you ensure that people respond? Find out what the Marketing Mastermind recommends to optimize your blog posts, videos and social media to ensure that you are getting eyes on your platforms. Continue reading

Howard Hanna’s president on building a one-stop shop

What’s the secret to Howard Hanna’s nationwide growth? Years of experience — plus a commitment to providing end-to-end transaction services. President Howard W. Hanna explains how the brokerage does it. Continue reading

When millennial homebuyers move out of Seattle, where do they go?

When searching for a home, millennials are now looking beyond Seattle’s city limits. From affordability to proximity, here are the main factors driving their decisions — and the ways they’re changing the landscape of those suburban neighborhoods. Continue reading

What do agents love to hate about their CRM? Tech experts share top pain points

We talked to customer relationship management experts to find out what frustrates agents the most and what upcoming advances might make your CRM work better for you. Continue reading

How has iBuying changed your market? Real estate pros tell all

It has been met with a combination of fear and frustration, but what is the real impact iBuying is having in markets around the country? Find out from the pros. Continue reading

Lesson Learned: Offer insights, not answers

In this weekly column, real estate agents across the nation share stories of the lessons they’ve learned during their time in the industry. This week, find out how Raleigh-Durham agent Matthew Szalecki learned that when it comes to the hard decisions, … Continue reading

Dear Marketing Mastermind: Does my marketing comply with the code of ethics?

How does the code of ethics inform the way that you approach your marketing strategies and platforms? Get the Marketing Mastermind’s take in this monthly advice column. Continue reading

What does New Canaan’s hipsturbia look like?

Find out how once boring suburban enclaves are becoming the new centers of the millennial universe. Continue reading

No one cares about your brokerage: Ryan Serhant

Find out how powerhouse New York City real estate broker and television personality Ryan Serhant has parlayed his personal brand into a burgeoning media empire. Continue reading

Buyers looking for a fixer-upper? Here are 10 things to consider

It might sound like a great deal for your weekend warrior clients, but some properties just aren’t worth the price. Here’s what to watch out for. Continue reading