Author Archives: Christy Murdock

7 essential types of writing every busy real estate agent should learn

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You may not have gotten into real estate because of a love of writing, but that doesn’t mean you can’t learn to express yourself with skill. Let marketing expert Christy Murdock walk you through some of the writing elements you’ll encounter most often … Continue reading →

What not to write: What the latest YouTube scandal can teach you about damage control

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When Ned Fulmer ruined his nice-guy persona, he compounded the error with a truly terrible public statement that made it all seem so much worse. Find out what he did wrong (that went viral) and why coming clean makes all the difference when you’re in d… Continue reading →

Broker Spotlight: Milton Bernal, New Western

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This week, the broker spotlight shines on Fort Myers, Florida broker Milton Bernal of New Western, a company that helps to revitalize communities through large-scale real estate acquisitions and dispositions. Continue reading →

70+ strategies to generate listings in today’s market

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No matter what the market conditions, a well-balanced real estate business requires listings. Here’s how to find them. Continue reading →