Family matters: 5 marketing tips based on NAR’s multi-generational data

Far from a temporary, pandemic-era adaptation, multi-generational households are more popular than ever. Find out what NAR’s recent study reflects and how you can be sensitive to the needs all of your buyers. Continue reading

Blame it on the ‘volatile housing market’: Your Q4 2022 earnings roundup

As companies report their Q4 and full-year earnings, industry-watchers read the tea leaves for indications of what’s working now — and what’s likely to happen next. Continue reading

The no-nonsense guide to bootstrapping a real estate business

Think DIY is just for newbies to the real estate industry? Find out how you can bootstrap aspects of your business at any point — and how to decide which skills you bring to the table. Continue reading

How to brand yourself when you’re broke (Hint: Think Bergdorf’s)

In the first event of Fordham Real Estate Institute’s new series, Bess Freedman, CEO of Brown Harris Stevens, sat down with her mentor Barbara Corcoran for the kickoff of the school’s “Titan Talks.” Continue reading

What is an independent broker? Pros and cons

What does it take to be an independent real estate broker, and is it right for you? Explore the challenges and opportunities you’ll encounter when you go indie. Continue reading

From Michael Scott to Miranda Priestly: What pop-culture’s worst ‘bad bosses’ can teach us about leadership

This list provides a little taste of the all-you-can-eat buffet of bad bosses in television and movies. Find out what you can learn from this parade of awful leaders. Continue reading

Is real estate a good career path for you?

Money, glamour and excitement are part of a career in real estate, as are hard work, long hours and responsibility. Find out if you have what it takes to create and maintain a successful real estate practice. Continue reading