Are you over it? Sick of spending way too much on subpar leads? Last year, this indie brokerage took online portal buys down to almost zero, and instead, it diversified spending into community building, online marketing and direct mail. If you’re looki… Continue reading
Not knowing your numbers and brokerage key metrics is the quickest path to business failure. Pay attention to cost control to increase your chances of growing a successful brokerage. Here’s how. Continue reading
The extreme lack of inventory has agents in total panic mode. On top of their day-to-day roles, agents now more than ever also have to be friends, counselors and confidants. Here’s how to manage the stress of it all. Continue reading
It’s just over a year since COVID-19 appeared in the world and since our part of the country was shut down for two solid months, unable to do business. Since then, what have we learned as brokers and agents? Continue reading
No one could have foreseen the havoc this crisis would wreak on real estate, but now that we are in the thick of it, we can adjust to the situation. Here’s how to adapt and trim your budget for the rest of the year. Continue reading
A job — any job that pays the bills — is essential to our financial health. But should the real estate business be considered “life-sustaining”? And is the risk worth the reward? A Pennsylvania-based broker weighs in on the matter. Continue reading
Things are in a state of flux, and leaders need to step up their game and steer their brokerages in the right direction. Here are a few things every broker should consider when leading through a crisis. Continue reading
At least once a month, a broker hits me up with an urgent request for a one-on-one call: “My top producer quit! Now what?” Before you have a nervous breakdown, take stock, and carefully and calmly examine the situation. Here’s how. Continue reading
NAR needs to be the driver of better fair housing education, demanding local associations educate their members in a meaningful fashion. Continue reading
If 2019 was not as good as you wanted it to be, don’t give up. Take some time to set goals for 2020, focus on what you want, and don’t quit working in December. Continue reading