10 steps for cutting your brokerage’s budget now

No one could have foreseen the havoc this crisis would wreak on real estate, but now that we are in the thick of it, we can adjust to the situation. Here’s how to adapt and trim your budget for the rest of the year. Continue reading

Is real estate ‘essential’? That’s open to debate

A job — any job that pays the bills — is essential to our financial health. But should the real estate business be considered “life-sustaining”? And is the risk worth the reward? A Pennsylvania-based broker weighs in on the matter. Continue reading

10 things every broker should be doing to weather the storm

Things are in a state of flux, and leaders need to step up their game and steer their brokerages in the right direction. Here are a few things every broker should consider when leading through a crisis. Continue reading

My top producer quit — now what? 6 steps to take

At least once a month, a broker hits me up with an urgent request for a one-on-one call: “My top producer quit! Now what?” Before you have a nervous breakdown, take stock, and carefully and calmly examine the situation. Here’s how. Continue reading

The industry needs to demand more of fair housing education for agents

NAR needs to be the driver of better fair housing education, demanding local associations educate their members in a meaningful fashion. Continue reading

Are brokers wasting money on tech for their agents?

If “we provide the tech” is such a rallying cry for recruitment, why don’t more agents jump on board when it’s available? Some agents won’t use technology no matter what you do. Here are a few reasons agents can be so tech-resistant.
Continue reading

How to make sure your agents follow up on internet leads

Agents often think of internet leads as inferior and let them fall by the wayside. Here’s how you can stop that from happening. Continue reading

Quit complaining about clients! They’re frustrated, too

Instead of complaining about clients, be the one who educates them, provides information and holds their hand when necessary — and please answer the damn phone. Continue reading