Author Archives: Joe Skousen

What we learned in 2019 and what it means for you in 2020

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The real estate technology landscape once mirrored the view east from central Colorado. Brokers had a clear, flat view of their options. Its definitive horizon made navigation simple, and the opportunities were easy to see. One day, the industry awoke … Continue reading →

Why cookie cutter tech just doesn’t cut it

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“We offer that tool, if only our agents would use it!” These words are uttered by nearly every leader of a brokerage firm. Each day, agents and teams eagerly present the next ‘game-changing’ tool to their brokerage leadership with the promise of it mak… Continue reading →

Top brokerages find new ways to carve out profit

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According to recent data from REAL Trends, the average retained company dollar dwindled to a mere 14.8% in 2017. This is down from 22% 5 years prior. Brokerages are faced with pressures on commission splits, non-producing agents, and occupancy/payroll … Continue reading →

Leads are easy — closing them is hard

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Leads. They are what many real estate professionals consider to be the life blood of their business and the essence to success. Historically, the main point of concern around this hot topic has been related to obtaining leads and keeping a consistent l… Continue reading →

Brokers beware! That old tech is eating at your profits

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Brokers and owners often view back-office systems as an afterthought. This is because they aren’t seen as revenue drivers. In fact, back office accounting platforms for the real estate industry have historically been expensive, with non-cloud based sof… Continue reading →