As we enter this new chapter of real estate together, one message was clear at Inman Luxury Connect — nurturing great relationships founded on trust and honesty is going to help agents set themselves up for success. Continue reading
Creating a great Facebook strategy means balancing the spontaneity of social media with the intentional aspects of effective marketing. Laura Stace offers tips to get you started or help you take your Facebook game to the next level. Continue reading
You need to get positive attention both for agent recruitment and for client lead gen. Laura Stace offers tips to ensure your brokerage is getting the right kind of attention. Continue reading
Sharing your personality via video will help you connect with clients and build your business in a tangible way, writes marketing expert Laura Stace. That can translate into a long and healthy career path. Continue reading
When growing your social media audience, remember that it will be a marathon and not a sprint, says Laura Stace, VP of luxury marketing for Berkshire Hathaway HomeServices. You want to build a qualified audience that will be receptive and will engage w… Continue reading
First-class service, thoughtful follow-up and a professional approach are all steps on the pathway to success in the luxury space, says Laura Stace, vice president of luxury marketing for Berkshire Hathaway HomeServices. Here’s how to look more put-tog… Continue reading