You probably suck at helping 26% of your clients. Here’s how to fix it

If someone with a disability wanted to attend your next open house, would they be able to tour the property? If your client has hearing or low vision issues, how will you pivot quickly to change your communication in the transaction? Continue reading

Have a plan, bring a buddy: How agents door-knock today

You told us it works and that you need to be safe while doing it. Here is what our readers (and the data) have to say about door-knocking for listings and new business. Continue reading

After Ralph Yarl, it’s time to retire door-knocking once and for all

A teenager was shot for knocking on the wrong door. Telling your agents to door-knock for new business is dated advice, and it could be deadly. In a world where gun violence is in our headlines daily, it’s time to stop door-knocking. Continue reading

This pro gave AI 10 headshots. Check out the realistic results

Trainer Rachael Hite used the ultimate cheat to update her headshots — AI. 10 pics and a few days yielded 100 results. Here’s what she learned and how it could save you money. Continue reading

You can’t tell an agent what to wear, I said. Then you responded

Inman Contributor Rachael Hite wrote “I’m a real estate agent. You can’t tell me what to wear on the job” back in February as a response to an agent-broker perspective article. She couldn’t have predicted the outsized response that followed. Continue reading

Bare Minimum Monday? How this TikTok trend could change your work week

Do we finally have a cure for “a bad case of the Mondays”? Trainer and expert Rachael Hite says that Bare Minimum Mondays just might be one more piece of the puzzle to figuring out work-life balance. Continue reading

QUIZ: Determine which of these is your brand archetype

There are 12 brand archetypes based on common themes, personality traits and marketing niches. Not sure what your “type” could be? Take our quiz to find out. Continue reading

I don’t dance: 5 TikTok marketing ideas for agents with 2 left feet

Trainer and marketing expert Rachael Hite says you don’t have to dance on social media to create short-form content. Here are five ideas that are friendly and feasible for introverted personalities who want to make content that feels more authentic to … Continue reading

I’m a real estate agent. You can’t tell me what to wear on the job

Why is it that in 2023 our culture is still determined to enforce dated and ridiculous dress code stereotypes? Trainer Rachael Hite says that brokers need to focus more on providing great customer service to consumers and better training for agents an… Continue reading