National Homeownership Month is a good time to celebrate service

Whether you’re working with first-time homebuyers or helping seniors stay in their homes, the way that you support homeownership matters, writes broker-owner Teresa Boardman. Continue reading

Plan if you must, but prepare for the unexpected

Real estate professionals have survived upheaval and change in the past, and we’ll do so again, broker-owner Teresa Boardman writes, even if we don’t yet know quite how. Continue reading

Ditch generic marketing: Convey your value with storytelling

Forget the infographics, lists and pie charts, broker Teresa Boardman writes. Instead, tell a compelling story about how you’ve helped your clients. Continue reading

As Sitzer verdict nears, here’s how to protect your buyer commission

While everyone waits and worries about the outcome of the current commission trial, there’s already a perfectly simple solution to defining and communicating with buyers about your commission, writes broker-owner Teresa Boardman. Continue reading

Real humans are better than artificial intelligence

Although technology has its place, it simply can’t compare with the human touch when it comes to marketing and running a real estate business. Broker Teresa Boardman differentiates the skills AI is good at from those that you can do better. Continue reading

Stop the bombshell lawsuit panic. Ask your broker about commission

You don’t have to figure out everything on your own when it comes to buyer commissions and the bombshell lawsuits, writes broker Teresa Boardman. It’s the job of the broker to help individual agents understand and negotiate the terms of their compensat… Continue reading

Everyone is confused about NAR. Just look at the comments section

Broker Teresa Boardman writes that the lack of transparency from NAR and its leadership has led to a disconnect between agents and consumers. Many perceptions and misconceptions are rampant, and it could spell disaster for the future of NAR. Continue reading

Get up to speed on programs that help seniors stay in their homes

Not every senior adult is ready to put their house up for sale, writes broker Teresa Boardman. Rather than trying to turn them into listings, it’s time for real estate professionals to reach out to senior homeowners with a helping hand. Continue reading

July was a record-breaking month for real estate on earth

Nothing is going to disrupt the real estate industry in the years ahead as much as the onslaught of climate change, Minnesota broker Teresa Boardman writes. Continue reading