Author Archives: Troy Palmquist

There are 6 months left in 2023. You can still win the year

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If you’re coming out of the spring market and feeling disappointed in your progress, it’s time to get back in touch with your 2023 goals, writes broker Troy Palmquist. Continue reading →

It’s time to put American innovation to work for housing

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America was built on innovation, yet we’ve thrown up our hands when it comes to our most intractable housing problems. As real estate experts, it’s time for us to get busy. Continue reading →

Price, cost and value: You (and your clients) should be looking at all 3

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While often used interchangeably, these three factors speak to different aspects of your business — and your clients’ decision-making process. Continue reading →

Find your superpower so you can save your business

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In a time of cynicism and negativity, superhero movies are more popular than ever. Here’s how to become the hero in your own life and in your business. Continue reading →

5 tips to make your mission statement more meaningful

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Expressing the values that guide your organization can feel like a team-building exercise or corporate technicality. In reality, though, it’s central to ensuring that you (and everyone in your business) understand what matters most. Continue reading →

No, it’s not 2008: How to talk to your clients about Silicon Valley Bank

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The meltdown of Silicon Valley Bank has sent shockwaves through the proptech industry. Here’s how to keep it from poisoning the well during the spring market.
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Is your trash talk violating the Code of Ethics?

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Whether you’re talking about the competition or complaining about your broker, Article 15 precludes you from going too far. Broker Troy Palmquist lays out the case for watching your words to avoid violating the Code of Ethics. Continue reading →

Team structures are a trainwreck. Here’s why it’s ruining rankings

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Before the 2023 rankings, let’s get this figured out, writes broker Troy Palmquist. Are some of the biggest teams in the industry really brokerages or teamerages (or vice versa) and how does that affect the way they’re ranked? Continue reading →