Author Archives: Troy Palmquist

The shiny objects keeping you from serving your clients

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Don’t just sit back and wait for things to happen. Find the home your buyer clients are looking for and help them get to the closing table. Continue reading →

Lesson Learned: Here’s what it takes to sell a luxury Legacy

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In honor of Luxury Month, Troy Palmquist sits down with Austin, Texas, luxury agent Bridget Ramey for a one-on-one in her spectacular Lake Austin listing. Continue reading →

There are 6 months left in 2023. You can still win the year

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If you’re coming out of the spring market and feeling disappointed in your progress, it’s time to get back in touch with your 2023 goals, writes broker Troy Palmquist. Continue reading →

It’s time to put American innovation to work for housing

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America was built on innovation, yet we’ve thrown up our hands when it comes to our most intractable housing problems. As real estate experts, it’s time for us to get busy. Continue reading →

Price, cost and value: You (and your clients) should be looking at all 3

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While often used interchangeably, these three factors speak to different aspects of your business — and your clients’ decision-making process. Continue reading →

Find your superpower so you can save your business

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In a time of cynicism and negativity, superhero movies are more popular than ever. Here’s how to become the hero in your own life and in your business. Continue reading →

5 tips to make your mission statement more meaningful

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Expressing the values that guide your organization can feel like a team-building exercise or corporate technicality. In reality, though, it’s central to ensuring that you (and everyone in your business) understand what matters most. Continue reading →