Why we spend an astronomical $125,000 on lead gen a month

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Kendrick Realty spends $125,000 a month on lead generation for its 40 agents. That’s more than $3,000 a month, per agent. It’s an astounding number for members of the real estate community, but if you ask Luke Monroe, founder and chief executive office… Continue reading →

Meet the Luxury Connect speakers: Gary Gold on two critical elements for making it

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Successful luxury agents in the future are going to have to be excellent at two things, Gary Gold says: Delivering the goods and marketing yourself. Continue reading →

Home prices are so high, pending sales have dropped for 7 months in a row

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Pending home sales dropped 0.7 percent month-over-month and 2.3 percent year-over-year to 106.2 — the seventh consecutive month of annualized declines Continue reading →

EXPOSED: A new Zillow leads scam looks strangely familiar

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Knowing that real estate agents will pay good money for leads on a sale, fraudsters are now sending out fake ads on social media to make a quick buck. Continue reading →