Revive releases Marketing Center product for pre-renovation pitches

The “Marketing Center” is designed to explain the appeal of pre-renovations to consumers using campaigns that include print and digital messaging as well as case studies from closed sales. Continue reading

Lone Wolf rolls out ‘Buyer’s Agent Club’ amid commission confusion

In light of buyer representation mandates, the program will focus on training, software access and strategic resources to help agents communicate value using tools within Lone Wolf’s ecosystem. Continue reading

Gen Z drives a resurgence in blue-collar work 

Generation Z has reshaped various societal norms, which entails redefining what’s in and what’s out. The latest workforce trend being embraced by today’s most influential generation is blue-collar career paths. As the promise of a four-year degree falls short, and the cost to receive a college degree continues to climb, young Americans are making blue-collar […] Continue reading

Move class-action lawsuit shines harsh light on network’s paid leads

Disconnected phones, undeliverable emails and presumed scams have all become more common, customers of Move’s network of companies told Inman in the wake of the Aug. 23 class-action suit. Continue reading

Fall market preview: Rate cuts have finally arrived — is the recovery on?

It will take more than recent rate cuts for a recovery in home sales to gain traction, a new analysis of market data and economic forecasts suggests. Intel explores what’s at stake for the fall market. Continue reading

SERHANT. rolls out S.MPLE workflow platform to all agents

The new platform, which Serhant likened to “Instacart for salespeople,” allows agents to request upwards of a dozen workflows. The tool begins completing requests within minutes with human advisor oversight. Continue reading

How to create marketing that makes the phone ring

Great marketing uses a framework that naturally grabs the prospect’s attention and gets them to raise their hand and ask for additional information, Jimmy Burgess writes. Continue reading

Is that big Fed rate cut a cure-all for the mopey market? The Download

With this week’s half-percent rate cut from the Federal Reserve, agents are hoping sellers will finally get off the fence and loosen up some inventory to get the market moving. Continue reading

The worst of the storm is over. Time to make waves: Ginger Wilcox

We’ve weathered the worst of our industry’s perfect storm, Better Homes and Gardens Real Estate President Ginger Wilcox writes. Now it’s time to get geared up for what’s next. Continue reading