50+ content marketing ideas that’ll reel in buyers

We spend all day answering questions from clients. Turn those queries into your next blog post, YouTube video or Facebook Live segment. Here are more than 50 ideas for content related to buyers to help them get off the sidelines and become homeowners. Continue reading

Stop buying leads! Go with this proven prospecting method instead

Sick of spending thousands monthly on low-converting leads, veteran agent James Festini decided to cut them out of his business entirely. Here’s how he generates up to 25 qualified leads per week for free. Continue reading

Prospector, networker, converter, marketer: What’s your strength?

Figuring out your personal strengths and letting the rest go will allow you to grow your business in ways you never knew were possible. Once you have identified the archetype that best fits you, use these guidelines to see which tools and strategies ar… Continue reading

You’re fired! 10 tips to prevent clients from giving you the ax

To help you avoid the nightmare of getting fired, we’ve compiled a list of 10 commonly overlooked situations that can frustrate clients and lead them to sever your relationship and how to handle them. Continue reading

10 steps for creating a phenomenal buying experience

In an age where you have so much information literally at your fingertips, why do buyers still need a buyer’s agent? Your client experience is where your value lies. It’s yours to prove. Continue reading

50 blog post ideas that’ll attract homesellers

The best way to attract seller leads is to create quality information that will help them and position you as the local expert. Here are 50 blog post ideas aimed at attracting sellers. You only need to write them once, but you can repurpose them throug… Continue reading

Avoiding trouble: 8 digital marketing rules for agents

There is increasing buzz around lawsuits against social media platforms, real estate agents and brokers over “scammy” and “spammy” lead generation activities. Some of these problems come from real estate professionals who don’t fully understand digital… Continue reading

3 ways to actively ensure the longevity of your career

While attending the real estate licensing program, I learned an insane statistic: About 90 percent of real estate agents leave after five years. How do you prevent falling prey to the five-year itch? Actively continue your education through these three… Continue reading

4 ways brokerages can expand their agents’ education

In the constantly changing real estate industry, how do real estate brokerages furnish their agents with the knowledge and tools they need to succeed? Here are some of the top strategies for fostering agent growth through coaching, ongoing education an… Continue reading