A house can be changed physically to fit the buyers’ needs, and then it becomes their home. A big piece of feeling at home is falling in love with a neighborhood. Here are three tips for helping buyers want to take it to the next level with a neighborh… Continue reading
Building a successful real estate business for the long term requires self-knowledge, social skills, thinking beyond the immediate sale and understanding the dynamics of your market. Continue reading
If you’re working with a buyer who’s in the market for a new house — whether it’s a starter home or their forever home — and has long-term plans to start a family, there are a few recommendations you should make to ensure that they make a smart decisio… Continue reading
Here are 10 questions from our new agent sales training that address different aspects of the closing process — let’s see how well you do. Continue reading
It’s so easy to forget the fundamental principles that always lead to success in building, growing and sustaining a real estate business. Here’s a simple reminder. Continue reading
These days, real estate professionals have a host of marketing tools available to them, including custom websites, lead generation tools, customer relationship management and more. However, are these tools worth the cost? Find out here. Continue reading
Looking for seller leads? Trying to stay top-of-mind with past clients? Content marketing, regardless of the delivery method, is imperative in positioning yourself as the local expert and providing value that attracts clients and keeps them coming back… Continue reading
Here are 10 questions that homesellers will most likely ask during the appraisal process. Here’s how to best respond to prepare them for all outcomes. Continue reading
Regardless of your beliefs, your political affiliation or your passion for a specific cause, when it comes to real estate, personal bias can easily slip into a conversation. Even the slightest slip in this area can result in violations of the Fair Hous… Continue reading
There’s a lot of misinformation about down payments and loans that is spread to and believed by consumers. Here’s how we can help change the false narratives at an agent level. Continue reading