Tag Archives: back to basics

How to reel in business with this simple back-to-basics tip

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Marketing and brand-building are two of the most important things you can do to build your business. There are countless ways to do both, but one of the most basic is using direct mail, according to Jay Thompson. Continue reading →

3 marketing basics every agent needs, from Coldwell Banker’s CMO

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As Coldwell Banker embarks on a new branding effort, Chief Marketing Officer David Marine advised agents to be authentic and to differentiate themselves from their peers. Continue reading →

Real Estate 101: How to make networking work for you

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A robust network is the best way to find new leads, line up your next job, or help big clients find homes that meet their exact specifications. Clever CSO Luke Babich takes you through five avenues to expand your reach. Continue reading →

‘Million Dollar Listing LA’ stars on 5 expenses to budget for right away

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As independent contractors, real estate agents must keep on top of expenses. Here are some budget-savvy tips for newbies from “Million Dollar Listing LA” stars James Harris and David Parnes. Continue reading →

When ‘likes’ don’t get you listings: What your vanity metrics are telling you

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Your vanity metrics are trying to tell you something important about the way you’re spending time and money in your business. As part of going back to basics, Laura Monroe takes you through a simple analysis to find out what’s working, what’s not and w… Continue reading →

What is ‘Back to Basics’ in 2022?

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There’s so much to learn and do in real estate today. Whether you’re just starting out in the business or trying to rethink the next phase of your career, it starts with figuring out what the new fundamentals really are. Continue reading →

The gender problem: Getting past discriminatory practices

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It’s past time to examine how gender impacts money, professional progress and safety. Here are the six major challenges women in real estate face and what we can do about them. Continue reading →

Imposter syndrome: How to move past self-doubt

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There are many reasons new real estate agents might be experiencing feelings of imposter syndrome. Darryl Davis shares insights and strategies to help overcome that sense of fear and insecurity. Continue reading →