Profitability is a top concern facing brokerages in the next two years, according to NAR’s 2019 Profile of Real Estate Firms. Understandably so: Today’s broker is beset by a host of external factors putting downward pressure on their revenue, with very… Continue reading
Think of checking your inbox. Now think of checking Facebook. Which one do you rely on more? When it comes to digital marketing, it’s easy to get caught up in the hype and want to focus on social media. Continue reading
Realtor-owned tech company zipLogix this week announced the launch of EliteAgent, a transaction technology suite that bundles nine zipLogix products together, four old ones and five new ones. Continue reading
For new brokerages, some investments seem more exciting than others. Your new logo. Business cards. Your web site. But don’t forget about the back office software that will power your whole operation. Continue reading